Those who give without even being asked. Those who need to be asked— but when asked will make their gift. Those who need to be persuaded— and once persuaded will make a gift. Those who need to be persuaded— they may or may not make a gift. The inert fifth— they will never make a […]
We have a saying that, “you can’t go to the same well too often.” It means that you can’t always go to the same people all the time for gifts. As a matter of fact, that’s exactly where you do go. Those who give will give again. And again. Giving begets giving.
It’s not your fancy four-color brochure. And it’s not your case statement.
I like the approach Florida Hospital (Orlando) took in one of their recent appeals: “Just because we’re asking for a Gift doesn’t mean we’re not good enough to earn a surplus over expense to balance our budget. What it means is that rather than paying our profit out to shareholders, our profit is reinvested into [&hell