Five Levels of Giving
- Those who give without even being asked.
- Those who need to be asked— but when asked will make their gift.
- Those who need to be persuaded— and once persuaded will make a gift.
- Those who need to be persuaded— they may or may not make a gift.
- The inert fifth— they will never make a gift. There is no philanthropic intent.
Spend 80% of your time and effort cultivating the top three categories.