Being Good Financial Stewards
I like the approach Florida Hospital (Orlando) took in one of their recent appeals: “Just because we’re asking for a Gift doesn’t mean we’re not good enough to earn a surplus over expense to balance our budget. What it means is that rather than paying our profit out to shareholders, our profit is reinvested into the community.”
It’s hard to argue with that kind of logic and warmth. It’s a great way of showing you are good stewards of your funds.
Expand on that paragraph to demonstrate how you reinvest your surplus over expense. (I wouldn’t refer to it as “profit.”)
Donors want to give to a winner. No one wants to save the sinking Titanic.