The most important communication skill of a fundraiser is that of listening. It is listening that truly inspires the gift.
You Must Ask
When we ask men and women why they haven’t given to the organization, the single, most often repeated answer is— they weren’t asked. At some point, you must ask for the gift.
Never Be Satisfied
The successful fundraiser is not easily satisfied. Only the very best will do.
Decisions Determine Resources
It is important to understand that resources do not determine decisions — Decisions determine resources.
Raging Determination and Drive
The successful fundraiser believes that patience is not necessarily a virtue. They pull up the roots to see if the flowers are still growing. They are seldom satisfied with progress that isn’t on a fast track.
It’s Common Sense
To be a great fundraiser, it is essential you have common sense.
By stewardship, I mean relating donors directly to the impact of their philanthropy.
Receipts for a gift must be sent from the organization to the donor within 24 hours.
Make Your Board Request Compelling and Urgent
I talked with dozens of men and women who were asked to serve on a board. They declined. I asked why.
The Joy and Reward of Fundraising
The successful fundraisers love calling on people. It’s in their DNA.