Institute for Charitable Giving

Attrition Is Your Enemy

It is something that should be measured monthly. If it is around 40%, you should be concerned. Over 50% to 60%, you need to worry about it. Over 60%, you have a serious problem.

It costs 4½ times the resources, energy, and time to get a new gift than to renew one.

Your job is to have an effective program of stewardship— letting your donors know how important they are to you.


For every modern coworking or office space website out there. This is MultiOffice.


Contact us