Impacting Donor Attitude
There’s plenty you can’t do anything about.You can’t, for instance, do anything that affects how a donor feels about the economy. Or the weather. Or, let’s say, about the P
Jerold Panas’ Irrefutable Laws of Fundraising
The Law of Writing a Case Statement — Creativity is great, but plagiarism is faster The Law of Setting a Campaign Goal — When setting a trap with cheese, be certain to leave ro
Dave Skogen & Robie Wayne
Dave Skogen is the Chairman of the Board of Skogen’s Festival Foods. It is a very successful enterprise. He has written a book called Boomerang! The book is a vibrant testament t
Eight Principles to Practice
Here are Eight Principles I want you to practice. They apply to your printed material, your letters, and your personal presentations when calling for a gift. You will be successful
Give Your Appeal a Compelling Opening
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center. Read what follows. Tell me what you feel
The Gospel of Listening
If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the gospel I preach. I consider it the single most
How to Assess Fundraising Counsel
I hate filling out RFPs. I keep thinking- “Why don’t they just hire us!” Okay, okay. I understand. If you haven’t already worked with us and know first-hand
Tomorrow
They were going to be all they promised to be.Tomorrow.None would work more effectively, you’d see.Tomorrow.
The Donkey Takes a Step Up
There are times you don’t get the gift. Or you didn’t get a good performance evaluation. Or the meeting didn’t go well. You know the feeling. Well, the other day I received s
I Have a File Called GOOD STUFF
I’ll explain. Are you like me? I get bits and pieces in the mail or e-mail. Often they’re too good to throw away. But not good enough to file. Or you don’t know where to file
