Jerold Panas’ Irrefutable Laws of Fundraising
The Law of Writing a Case Statement — Creativity is great, but plagiarism is faster
The Law of Setting a Campaign Goal — When setting a trap with cheese, be certain to leave room for the mouse
The Law of Analysis Paralysis — I haven’t made the call yet because I need more research
The Law of Aiming Too High on an Ask — Jumping a chasm in two leaps
The Law of Calling on a Key Prospect — If you dance with a gorilla, the gorilla leads
The Law of Getting the Gift — If you think you can—you can — If you think you can’t—you’re right
The Law of Over-selling — The more you run over a dead cat, the flatter it gets
The Law of Waiting for Precisely the Right Time to Ask — Ready, Aim, Aim, Aim, Aim, Aim!
The Law of Common Sense — Never accept a drink from a urologist
The Law of Handling a Difficult Call — No matter which way you spit, it’s upwind
The Law of Working with a Tough CEO — When you starve with a tiger, the tiger starves last
The Law of What Happens when You and the Campaign Chair have a Disagreement — Whatever it is that hits the fan, it will not be evenly distributed
The Law of Maintaining the Fundraising Calendar — The fast, slippery track is lined with banana peels and fired development directors
The Law of Keeping Your Professional Composure — Never let yourself get between a dog and a lamp post
The Law of the Professional Fundraising Consultant — To do good is noble. To give advice and counsel to others to do good is also noble. And much less work.
