Institute for Charitable Giving

blue rule

Jerold Panas’ Irrefutable Laws of Fundraising

blue rule

The Law of Writing a Case Statement — Creativity is great, but plagiarism is faster

The Law of Setting a Campaign Goal — When setting a trap with cheese, be certain to leave room for the mouse

The Law of Analysis Paralysis — I haven’t made the call yet because I need more research

The Law of Aiming Too High on an Ask — Jumping a chasm in two leaps

The Law of Calling on a Key Prospect — If you dance with a gorilla, the gorilla leads

The Law of Getting the Gift — If you think you can—you can — If you think you can’t—you’re right

The Law of Over-selling — The more you run over a dead cat, the flatter it gets

The Law of Waiting for Precisely the Right Time to Ask — Ready, Aim, Aim, Aim, Aim, Aim!

The Law of Common Sense — Never accept a drink from a urologist

The Law of Handling a Difficult Call — No matter which way you spit, it’s upwind

The Law of Working with a Tough CEO — When you starve with a tiger, the tiger starves last

The Law of What Happens when You and the Campaign Chair have a Disagreement — Whatever it is that hits the fan, it will not be evenly distributed

The Law of Maintaining the Fundraising Calendar — The fast, slippery track is lined with banana peels and fired development directors

The Law of Keeping Your Professional Composure — Never let yourself get between a dog and a lamp post

The Law of the Professional Fundraising Consultant — To do good is noble. To give advice and counsel to others to do good is also noble. And much less work.


For every modern coworking or office space website out there. This is MultiOffice.


Contact us