What Is the Most Effective Piece in Your Campaign?
It’s not your fancy four-color brochure. And it’s not your case statement.
Being Good Financial Stewards
I like the approach Florida Hospital (Orlando) took in one of their recent appeals: “Just because we’re asking for a Gift doesn’t mean we’re not good enough to earn a surpl
Open Letter to Samuel
I want to introduce you to Abigail Van Kirk, a wealthy widow. She has just turned Sam (the fundraiser) down for a gift.
Checklist for Meetings
Here’s what happened the other day at a Seminar I was giving. It’s happened before. I ask participants, “What is the least productive use of your time?” Or “What is the a
Dramatic Case Statement
It is a very special and precious bonus if you have leadership that has access to a probable donor. That’s an important beginning. You will have an opportunity to present your vi
Winner and Undisputed Champion
What follows is from a piece I wrote for a LITTLE GOLD BOOK for Board Members. You are among a chosen few. You are a trustee of an organization providing wondrous service.
Humorous Corporate Structure
I was cleaning out my files the other day (a task I don’t do very often). I came across the piece you’re about to read.
15 Fundraising Principles
I’m going to ask for 7 minutes of your time. That’s how long it will take to read an amazing story.
Ten Strategies for High Performance
For the eighteen years Lisa Ryerson headed Wells College, she was considered one of the most effective and innovative college presidents in the nation. She is now Executive Vice Pr
The Killer Word
Marketing Management is considered one of the most important books in its field. A classic. It is now in its fourteenth printing.
