Make the Calls
I love giving my clients advice (counsel, to be more professional!). The other day I told a University they should call every donor over $100 and every first-time donor. Whatever t
You Will Become Addicted
This is going to take some discipline. Before you leave the office, or in your hotel room on a visit, or before bedtime at home, write in your Journal. I find that some of the most
Eschew the Email
There’s no one more effective in the field in maintaining relationships than Frank Cerutti. He’s Vice President at Prison Fellowship. “When I was a young fundraiser,” he te
Bulk Goes to Charity
There’s an interesting story about Andrew Carnegie.
JP’s Irrefutable Laws of Fundraising
The Law of Writing a Case Statement Creativity is great, but plagiarism is faster
A Title That Entices
Choosing the title for a campaign or a case statement can be tough. Here are five good rules to follow.
Build Your Email Database
You’re falling behind if you don’t have e-mail addresses for at least 60 percent of your database.
Give a Bonus for Having a Good Year? Or Not?
The answer is incentive pay— pays!
Attrition & the Stewardship Inventory
What is a typical attrition rate among smaller and first-time donors? It can be as much as fifty to sixty percent who lapse every year. For many organizations, it is often on the h
It Should Fit on a T-Shirt
I’m often asked this question. What’s the difference between a Mission Statement and a Vision Statement? James J. Mapes puts it succinctly and brilliantly.
