Institute for Charitable Giving

blue rule

JP’s Irrefutable Laws of Fundraising

blue rule

The Law of Writing a Case Statement
Creativity is great, but plagiarism is faster

The Law of Setting a Campaign Goal
When setting a trap with cheese, be certain to leave room for the mouse

The Law of Analysis Paralysis
I haven’t made the call yet because I need more research

The Law of Aiming Too High on an Ask
Jumping a chasm in two leaps

The Law of Calling on a Key Prospect
If you dance with a gorilla, the gorilla leads

The Law of Getting the Gift
If you think you can— you can
If you think you can’t— you’re right

The Law of Over-selling
The more you run over a dead cat, the flatter it gets

The Law of Waiting for Precisely the Right Time to Ask
Ready, Aim, Aim, Aim, Aim, Aim!

The Law of Common Sense
Never accept a drink from a urologist

The Law of Handling a Difficult Call
No matter which way you spit, it’s upwind

The Law of Working with a Tough CEO
When you starve with a tiger, the tiger starves last

The Law of What Happens when You and the Campaign Chair have a Disagreement
Whatever it is that hits the fan, it will not be evenly distributed

The Law of Maintaining the Fundraising Calendar
The fast, slippery track is lined with banana peels and fired development directors

The Law of Keeping Your Professional Composure
Never let yourself get between a dog and a lamp post

The Law of the Professional Fundraising Consultant
To do good is noble. To give advice and counsel to others to do good is also noble. And much less work.


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