Effective Listening Ensures Your Success
Effective listening ensures your success.
Tell Them a Memorable Story
Nothing stimulates like stories. Statistics may be important, but they don’t propel a person to action. A dramatic story about how your organization touches a person’s life bec
What Donors Want to Know about Their Gift
Donors wish to create change. They want to see things happen. They want to make certain their gift makes a difference. They want to join others in a great cause.
What Every Donor Should Know
Donors want to know: Why should I give to this organization? Why this project? Why now? Why me? You’d better have an answer for all of these questions.
Why Should Board Members Give
Board members must be roaring advocates for the college and university. They must be willing to call on others for gifts. And finally, they must be willing to give themselves. If t
JP’s Irrefutable Laws of Fundraising
The Law of Writing a Case Statement Creativity is great, but plagiarism is faster
A Title That Entices
Choosing the title for a campaign or a case statement can be tough. Here are five good rules to follow.
Build Your Email Database
You’re falling behind if you don’t have e-mail addresses for at least 60 percent of your database.
Give a Bonus for Having a Good Year? Or Not?
The answer is incentive pay— pays!