Soul on Fire
For your donors, it’s far more than just giving money. It is the soul on fire. It has to do with values. Giving is all about the human spirit and letting it soar.
Asking the Right Questions
Successful soliciting is not as much about knowing the right answers as it is about knowing the right questions to ask. You don’t have to have all the answers. But what you must
Asking Donors for Their Heart
Don’t ask men and women for their money. Ask for their heart and spirit. For a donor, it’s not about money. It’s about dreams and high aspirations. It’s about what magic th
Nine Mandates That Lead to Success
1. Listen because it shows how much you value the other person.2. Return all phone calls immediately.3. Send thank you notes.4. Show sincere appreciation.5.
Giving Money to Create Change
People don’t want to just give money away. They want to give to dazzling and heroic programs. They want to give to organizations that make an exciting and lasting difference. Tho
You Will Become Addicted
This is going to take some discipline. Before you leave the office, or in your hotel room on a visit, or before bedtime at home, write in your Journal. I find that some of the most
Eschew the Email
There’s no one more effective in the field in maintaining relationships than Frank Cerutti. He’s Vice President at Prison Fellowship. “When I was a young fundraiser,” he te
Bulk Goes to Charity
There’s an interesting story about Andrew Carnegie.
JP’s Irrefutable Laws of Fundraising
The Law of Writing a Case Statement Creativity is great, but plagiarism is faster
A Title That Entices
Choosing the title for a campaign or a case statement can be tough. Here are five good rules to follow.