The Greatest Joy of the Donor
Our job as fundraisers is to secure the largest gift possible, in the shortest amount of time, to the greatest joy of the donor. We want the donor to feel that theirs is a meaningf
The Letter
In direct mail, what are the three essential questions you simply must respond to?
The More You Give, the More You Have
We find that the more a person gives, the more that is returned to him or her. The miracle is that the greater you give and share, the more you have. It’s actually impossible to
Attrition Is Your Enemy
It takes 4½ times the energy, resources, and staff to secure a new donor than to keep the donor you have. Perhaps you should pay a little less attention to securing new donors and
Only Three Objectives You Need to Know
For those of us in fundraising, there are only three objectives.
Compelling Donors’ Letters
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.
Soul on Fire
For your donors, it’s far more than just giving money. It is the soul on fire. It has to do with values. Giving is all about the human spirit and letting it soar.
Energy Is Contagious
Energy is considered one of the important attributes of being a great fundraiser. Energy, Enthusiasm, and Empathy– the 3-Es donors like to see in the people who call on them
Asking the Right Questions
Successful soliciting is not as much about knowing the right answers as it is about knowing the right questions to ask. You don’t have to have all the answers. But what you must
