Attrition Is Your Enemy
It takes 4½ times the energy, resources, and staff to secure a new donor than to keep the donor you have. Perhaps you should pay a little less attention to securing new donors and
Compelling Donors’ Letters
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.
Energy Is Contagious
Energy is considered one of the important attributes of being a great fundraiser. Energy, Enthusiasm, and Empathy– the 3-Es donors like to see in the people who call on them
