Institute for Charitable Giving

Thoughts on PhilanthropyOnly Three Objectives You Need to Know

Only Three Objectives You Need to Know

For those of us in fundraising, there are only three objectives.

• Our job is to create an understanding of what our organization is all about.
• Then we must develop a sense of urgency.
• And finally, we secure the necessary funds to make all of this happen.

That’s how easy it is— only three objectives.

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