Keep It Simple
Keep your request simple. If there are too many things for a donor to consider, they can’t remember anything, can’t differentiate the important from the less important, can’t
Memory Is Monumental
Most of the great fundraisers I interviewed have extremely well organized offices, a clean desk, and work by rigid schedules. There is something else, however. El Dorado is Spanish
Is a Donor’s Gift a Donation or an Investment?
People don’t want to give money away. They want to give to an organization that is doing exciting things and making a lasting difference.
Feeling Your Passion
It’s essential that you are passionate about your organization and its work. Donors can feel it and sense it. If you aren’t totally committed, you are either at the wrong organ
The Great Fundraisers Are Charged with Energy
There is vigor and vitality that is undeniable and indefatigable. The great ones seem to be able to endure a staggering workload, hour after joyous hour.Forget everything you learn
Seeking the Grant
I have spoken to dozens of foundation executives— from as large as the Ford Foundation to smaller family Foundations. Small and large, they all have their own format and rhythm a
Your Attitude Is Your Choice
If you say it can’t be done, you are right. If you say it can be done, you are also right. The choice is yours. You must have a can-do attitude.
Research Is Important
Knowing precisely the proper strategic approach to a major potential donor is not at all a tidy process. The great fundraisers understand that.It takes an intuitive sense and feeli
Listen Carefully
You will hear a gift. You perhaps know the definition of an anagram. It means two words that have different meaning but contain precisely the same letters.
Making People Feel
There’s a beautiful saying from Maya Angelou: “A person will soon forget what you said, and people will forget what you did, but people will never forget how you made them feel
