Is a Donor’s Gift a Donation or an Investment?
People don’t want to give money away. They want to give to an organization that is doing exciting things and making a lasting difference.
They give to audacious dreams. One thing more. Have you noted that donors more and more are now calling their gifts “investments.” They feel they are making an investment in the institution. And when you make an investment, you want to know about the results. What are the dividends? What am I getting for my investment? Is it paying off? Make certain you let your investors know the results of their investment.