Get to Know Your Prospect
Keep in mind that a prospect is a real person. They don’t want you to think they have a sign across their chest that says, “I give money away.” They have love, happiness, joy
Strategy for Talking to Couples
A factor you can be pretty certain of is that husbands and wives discuss their philanthropy. That means that if you are going for a large personal gift, it would be the right strat
The Culture of Not Asking
In some organizations, there isn’t a problem with a culture of giving. The problem is a culture of not asking. It’s absolutely amazing what you don’t get when you don’t ask
Giving Begets Giving
We have a saying that, “you can’t go to the same well too often.” It means that you can’t always go to the same people all the time for gifts. As a matter of fact, that’s
Making a Large Gift Is Visceral
Making a large gift is not rational. It’s visceral. There’s a tremendous emotional feeling. When someone decides to make a large gift, it goes from the mind to the heart to the
Something You Do for Someone
Fundraising is not something you do to someone. Asking for a gift is something you do for someone.
The Greatest Joy of the Donor
Our job as fundraisers is to secure the largest gift possible, in the shortest amount of time, to the greatest joy of the donor. We want the donor to feel that theirs is a meaningf
The More You Give, the More You Have
We find that the more a person gives, the more that is returned to him or her. The miracle is that the greater you give and share, the more you have. It’s actually impossible to
Only Three Objectives You Need to Know
For those of us in fundraising, there are only three objectives.
Soul on Fire
For your donors, it’s far more than just giving money. It is the soul on fire. It has to do with values. Giving is all about the human spirit and letting it soar.
