Compelling Donors’ Letters
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.
Energy Is Contagious
Energy is considered one of the important attributes of being a great fundraiser. Energy, Enthusiasm, and Empathy– the 3-Es donors like to see in the people who call on them
Questions I Like to Ask Major Donors
Before making a call, I like to think of the questions I might ask during our session. Add my list to the questions on your list. (What! You don’t have a list!) These should be p
The BOY Rule
It was my great joy and privilege to get to know Mary Kay Ash quite well. She was chair (and a major donor) in one of our campaigns. You likely recognize her best of all as founder
Successful Professionals
David Ogilvy is considered history’s High Priest of advertising. He developed a list of what he considers to be the most important factors in successful professionals.
The Essentials of Listening
If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the gospel I preach. I consider it the single most
Characteristics of Planned Giving Donors
So often, a bequest comes to you from a source you knew nothing about. And, by the way, the largest percentage of bequests come from those with a net worth of $3 million and less.
Energy Is Contagious
Energy is considered one of the important attributes of being a great fundraiser. Energy, Enthusiasm, and Empathy— the 3-Es donors like to see in the people who call on them for
