Successful Professionals
David Ogilvy is considered history’s High Priest of advertising. He developed a list of what he considers to be the most important factors in successful professionals.
The Essentials of Listening
If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the gospel I preach. I consider it the single most powerful ammunition in your arsenal of fundraising skills. Best of all, it’s a talent that can be learned and acquired.
Characteristics of Planned Giving Donors
So often, a bequest comes to you from a source you knew nothing about. And, by the way, the largest percentage of bequests come from those with a net worth of $3 million and less.