Dave Skogen is the Chairman of the Board of Skogen’s Festival Foods. It is a very successful enterprise. He has written a book called Boomerang! The book is a vibrant testament to the power of the human spirit. He writes about how to inspire the very best in people.
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center. Read what follows. Tell me what you feel should be the lead paragraph. After you read it, I’ll tell you what I think.
If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the gospel I preach. I consider it the single most powerful ammunition in your arsenal of fundraising skills. Best of all, it’s a talent that can be learned and acquired.
There are times you don’t get the gift. Or you didn’t get a good performance evaluation. Or the meeting didn’t go well. You know the feeling. Well, the other day I received something from Darryl Hanson I thought I would pass on to you. Darryl, by the way, was one of the very best in […]
I’ll explain. Are you like me? I get bits and pieces in the mail or e-mail. Often they’re too good to throw away. But not good enough to file. Or you don’t know where to file it. And you can’t keep throwing stuff in your top right-hand desk drawer. Now what comes next is going […]
We just completed a study for a major institution. Board members were asked (in a confidential survey) what was most important in prompting and motivating their gifts to the organization The results will not surprise you. It’s pretty much the same in every Board assessment we do. It will almost certainly be the same in [&hel