Change Is the Song You Sing
Donors do not want to give to the same old same old.
Trust Your Memory
Recently, someone in one of my Seminars asked, “Is it all right if I take notes when I’m calling on someone for a gift?”
Unlocking the Heart and Spirit
Ken Walker was among our earliest team of writers. He taught us how to write Case Statements. But he prepares his Case Statements in an unusual way. He begins by writing the openin
Be Optimistic
Our firm’s Genius Designer is Scott Allen. He has been the designer of all our material for about thirty years.
Make the Calls
I love giving my clients advice (counsel, to be more professional!). The other day I told a University they should call every donor over $100 and every first-time donor. Whatever t
You Will Become Addicted
This is going to take some discipline. Before you leave the office, or in your hotel room on a visit, or before bedtime at home, write in your Journal. I find that some of the most
Eschew the Email
There’s no one more effective in the field in maintaining relationships than Frank Cerutti. He’s Vice President at Prison Fellowship. “When I was a young fundraiser,” he te
Bulk Goes to Charity
There’s an interesting story about Andrew Carnegie.
JP’s Irrefutable Laws of Fundraising
The Law of Writing a Case Statement Creativity is great, but plagiarism is faster
A Title That Entices
Choosing the title for a campaign or a case statement can be tough. Here are five good rules to follow.
