14 Characteristics of Planned Giving Donors
So often, a bequest comes to you from a source you knew nothing about. And, by the way, the largest percentage of bequests come from those with a net worth of $3 million and less.
You Make It Happen
There are over 30 million men and women in this country who serve on the board of a nonprofit. Just like you.
Working with a Client
A man is walking along the hills when he is hailed by someone in a balloon above him. The balloonist shouts, “Excuse me, can you help me? I promised my friend I would meet him ha
The Letter
In direct mail, what are the three essential questions you simply must respond to?
Attrition Is Your Enemy
It takes 4½ times the energy, resources, and staff to secure a new donor than to keep the donor you have. Perhaps you should pay a little less attention to securing new donors and
Compelling Donors’ Letters
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center.
Energy Is Contagious
Energy is considered one of the important attributes of being a great fundraiser. Energy, Enthusiasm, and Empathy– the 3-Es donors like to see in the people who call on them
