Don’t Leave Empty-Handed
You cannot leave a meeting unless you receive a gift or schedule a date for a new meeting.
Get Your Donors to Talk
After 48 hours, a person only remembers 37% of what you have talked about. But they remember 76% of what they say. When you are meeting with someone, make certain you p
Three Essential Elements to an Appeal
In your oral appeal and in your writing, there are three things that are essential.
Thrifty Use of Resources
Expensive brochures are often a negative to the prospect. They are like children— much beloved by their parents, but barely tolerated by others.
It’s Amazing What You Don’t Raise When You Don’t Ask
We completed a market research study recently for one of my clients. One of the questions we posed was, “If you were asked to increase your gift, would you be willing to?”
Get in Their Way
Jake Schrum told me this story. He’s President of Emory & Henry College in Emory, Virginia. When he was Vice President of Emory University (Atlanta), he was responsible for t
Do All You Can
John Wesley was preacher, theologian, and founder of the Methodist Church. If you see the name Wesleyan used at any college, nursing home, or other community organizations—
Give Testimony
You recognize the name Michael Bloomberg. Former Mayor of New York. He’s also among the top philanthropists in the nation.
Dare the Impossible
We’re doing a study for a college. The school is going through some difficult times. Enrollment is down. Fundraising is flat. Faculty esprit isn’t what it should be.
