Institute for Charitable Giving

Three Essential Elements to an Appeal

In your oral appeal and in your writing, there are three things that are essential.

•    Your project and your organization must be relevant.
•    What you propose must have emotional and dramatic appeal.
•    There has to be a sense of urgency.  The project must go forward.  The funds are needed now.  Time will not wait.

The greatest of these is the element of urgency.


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