Institute for Charitable Giving

Thoughts on PhilanthropyThree Essential Elements to an Appeal

Three Essential Elements to an Appeal

In your oral appeal and in your writing, there are three things that are essential.

•    Your project and your organization must be relevant.
•    What you propose must have emotional and dramatic appeal.
•    There has to be a sense of urgency.  The project must go forward.  The funds are needed now.  Time will not wait.

The greatest of these is the element of urgency.

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