Making a Large Gift Is Visceral
Making a large gift is not rational. It’s visceral. There’s a tremendous emotional feeling. When someone decides to make a large gift, it goes from the mind to the heart to the
Something You Do for Someone
Fundraising is not something you do to someone. Asking for a gift is something you do for someone.
The Greatest Joy of the Donor
Our job as fundraisers is to secure the largest gift possible, in the shortest amount of time, to the greatest joy of the donor. We want the donor to feel that theirs is a meaningf
The More You Give, the More You Have
We find that the more a person gives, the more that is returned to him or her. The miracle is that the greater you give and share, the more you have. It’s actually impossible to
Only Three Objectives You Need to Know
For those of us in fundraising, there are only three objectives.
Winner and Undisputed Champion
What follows is from a piece I wrote for a LITTLE GOLD BOOK for Board Members. You are among a chosen few. You are a trustee of an organization providing wondrous service.
Humorous Corporate Structure
I was cleaning out my files the other day (a task I don’t do very often). I came across the piece you’re about to read.
15 Fundraising Principles
I’m going to ask for 7 minutes of your time. That’s how long it will take to read an amazing story.
Ten Strategies for High Performance
For the eighteen years Lisa Ryerson headed Wells College, she was considered one of the most effective and innovative college presidents in the nation. She is now Executive Vice Pr
The Killer Word
Marketing Management is considered one of the most important books in its field. A classic. It is now in its fourteenth printing.
