I was rummaging through one of my old files. I found this piece I had been saving for years. I’m not certain how I planned on using it. When I wrote this a dozen or so years ago, I thought I would use it somehow for a magazine article or whatever. I filed it away […]
Dave Skogen is the Chairman of the Board of Skogen’s Festival Foods. It is a very successful enterprise. He has written a book called Boomerang! The book is a vibrant testament to the power of the human spirit. He writes about how to inspire the very best in people.
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from a medical center. Read what follows. Tell me what you feel should be the lead paragraph. After you read it, I’ll tell you what I think.
If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the gospel I preach. I consider it the single most powerful ammunition in your arsenal of fundraising skills. Best of all, it’s a talent that can be learned and acquired.