Thoughts on Philanthropy

Thoughts on Philanthropy(Page 5)
Which Person Are You?

There are four kinds of people in the world. (more…)

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Why do You Do It?

In describing your organization, it is important to let donors know:• What the organization does— the extent of everything you do.• How you do it—…

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Don’t Leave Empty-Handed

You cannot leave a meeting unless you receive a gift or schedule a date for a new meeting.

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Tell Them You’re Unique

It is important that you indicate how your organization is uniquely positioned to provide the service you do. I want you to be able to…

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Get Your Donors to Talk

After 48 hours, a person only remembers 37% of what you have talked about.  But they remember 76% of what they say.  When you are…

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Three Essential Elements to an Appeal

In your oral appeal and in your writing, there are three things that are essential. (more…)

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Thrifty Use of Resources

Expensive brochures are often a negative to the prospect. They are like children— much beloved by their parents, but barely tolerated by others.

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Tell Them How Their Gift Makes a Difference

Keep in mind that it’s not about fundraising. And it’s not about money. It’s about changing lives and saving lives. Your job is to let…

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Keep It Simple

Keep your request simple. If there are too many things for a donor to consider, they can’t remember anything, can’t differentiate the important from the…

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