Impacting Donor Attitude
There’s plenty you can’t do anything about. You can’t, for instance, do anything that affects how a donor feels about the economy. Or the weather.
Restricted Gift
The larger the gift, the more likely it is to be restricted.
You Must Sacrifice
Our work is demanding. It may require severe compromises in your personal life.
Give Your Appeal a Compelling Opening
You are about to read the first page of a superb appeal letter. It was one of a series of direct mail pieces from a medical center.
What It Takes to Be Successful
Success in fundraising is due less to the years of experience of the fundraiser than to having a love for the work. Less to intelligence than to zeal. Less to the mechanics of the
Fundraisers Are Resolute
One of the attributes I found in every one of my great fundraisers is that they are resolute. Determined. Dogged and undaunted.
The Gospel of Listening
(A credo originally written by Jerry Panas) If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the go
Always Set a Date to Come Back
After you’ve asked for a gift, it is not unusual for a person to say, “I need time to think it over.” I usually like to respond by saying, “Of course you need time to think
Great Fundraisers Are Problem-Solvers
They understand that every grand opportunity is simply masquerading as a problem. It is a mystery waiting to be solved. Father Hesburgh, former President of Notre Dame, told me abo
Why Do Board Members Give?
In a study we did for a major institution, Board members were asked (in a confidential survey) what was most important in prompting or motivating their gifts to the organization.
