How You Make Them Feel
I’m sending you a piece I wrote three or four years ago. Some of you may remember.
Make It Urgent
In 2001, even before September 11, the Red Cross was raising over $9 million online in regular contributions. This compares to only $172,000 several years before.
The Mighty Eight
Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.
Recognizing Your Volunteers
I read the other day that the value of volunteer time that was that was donated in 2015 to charity work was $173,000,000 (the Dilenschneider Group). The average time donated per pe
You’re 85% on Your Way
My experience is that getting the appointment is harder than getting the gift. If you get your appointment, you are 85% on your way to securing the gift. I have 13 steps which will
Passing the Hat
Rod Rawlings is a former staff member. It was a great loss to the firm when he decided to move to Florida to make his fortune selling real estate. He has taken on a second life. He
An Ethical Dilemma
Sometimes, it isn’t even a matter of ethics. It’s simply a question of what is the right thing to do.
The Truth about Direct Mail
Direct mail is not my world. But I believe in it and feel that it is immensely important for an organization.
Promote Donor Benefits
Many organizations offer donors (members) benefits for different levels of giving. The larger the gift, the greater the benefit.
Start Phoning
One of the wonderful things about being a consultant is that we give very wise advice . . . and we don’t have to implement it. We fly away and leave it to the client to put it al
