The BOY Rule
I really believe in the BOY Rule. Because Of You.
A Dozen “Will-Nevers”
There’s a fellow named Seth Godin. I’m not certain how I started getting messages from his blog. I don’t even know what the fellow does for a living. (Shouldn’t that be the
Importance of the CEO
Everyone should have a Ron Werft!
Attrition Is Your Enemy
What is a typical attrition rate among smaller and first-time donors? It can be as much as twenty to forty percent who lapse every year. For many organizations, it is o
Just Keep Giving
I first came across this little poem 30 years ago. Maybe even longer than that.
Disturb the Comfortable
Ask anyone in San Diego.
The Mighty Eight
Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.
Bequest Giving Donors
It may seem counterintuitive, but actually, those with the greatest net worth are not normally your best or most likely prospects for a bequest.
A Fulfilling Life
I decided to limit it to twenty-one. If you have any to add, e-mail me.
It’s an Investment
This won’t surprise you, but in many respects, sophisticated philanthropists are much like their for-profit investor counterparts. They tend to be risk-averse and return oriented
