Build Your Email Database

You’re falling behind if you don’t have e-mail addresses for at least 60 percent of your database.

Aim for 70 percent by the end of 2016. It won’t just happen. You need to have an aggressive written plan on how to achieve this.

Develop a strategy now for seeking e-mail addresses from probable donors, members, and past donors. Have a plan and implement it.

In the future, you will become more and more dependent for reaching your constituencies by e-mail. Count on it.

But you won’t build your list if you’re casual about it. There needs to be a strategy in writing.