The 4 Magic Questions
In our profession, you learn to take rejection in stride. You understand that a series of NOs only means that you are part way toward a YES.
I have a saying that applies: 3 NOs and you’re halfway to a YES.
At a meeting, if I get a NO, I ask my 4 Magic Questions. I use these, also, if the response is, “I need to think this over.” I say something such as, “Of course, you need to think it over. Just let me ask you (now my 4 Magic Questions):
(Put a big question mark on this)
- Is it the institution?
- Is it the project?
- Is it the amount?
- Is it the timing?
I have language I use for each of these questions. Come to one of my Seminars, The Art of Asking, to learn how I ask.
