Institute for Charitable Giving

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David Ogilvy’s Qualities for Success

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David Ogilvy is considered history’s High Priest of advertising. He developed a list of what he considers to be the most important factors in successful professionals.

  1. High standards of personal ethics.
  2. Big people, without pettiness.
  3. Guts under pressure, resilience in defeat.
  4. Brilliant brains— not safe plodders.
  5. A capacity for hard work and midnight oil— and enjoy it.
  6. Charisma— charm and persuasiveness.
  7. A streak of unorthodoxy.
  8. The courage to make tough decisions.
  9. An inspiring enthusiast— with thrust and gusto.
  10. A sense of humor.

What’s interesting is that I find in the successful development people and CEOs I work with virtually all of these qualities.


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