Impacting Donor Attitude
There’s plenty you can’t do anything about.You can’t, for instance, do anything that affects how a donor feels about the economy. Or the weather. Or,…
Read More Jerold Panas’ Irrefutable Laws of Fundraising
The Law of Writing a Case Statement — Creativity is great, but plagiarism is faster The Law of Setting a Campaign Goal — When setting…
Read More Dave Skogen & Robie Wayne
Dave Skogen is the Chairman of the Board of Skogen’s Festival Foods. It is a very successful enterprise. He has written a book called Boomerang!…
Read More Eight Principles to Practice
Here are Eight Principles I want you to practice. They apply to your printed material, your letters, and your personal presentations when calling for a…
Read More Give Your Appeal a Compelling Opening
You are about to read the first page of a superb appeal letter. It was one of a series of recent direct mail pieces from…
Read More The Gospel of Listening
If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the…
Read More How to Assess Fundraising Counsel
I hate filling out RFPs. I keep thinking- “Why don’t they just hire us!” Okay, okay. I understand. If you haven’t already worked with us…
Read More The Donkey Takes a Step Up
There are times you don’t get the gift. Or you didn’t get a good performance evaluation. Or the meeting didn’t go well. You know the…
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