Impacting Donor Attitude
There’s plenty you can’t do anything about. You can’t, for instance, do anything that affects how a donor feels about the economy. Or the weather.
Give Your Appeal a Compelling Opening
You are about to read the first page of a superb appeal letter. It was one of a series of direct mail pieces from a medical center.
The Gospel of Listening
(A credo originally written by Jerry Panas) If you’ve read anything I’ve written or heard me at a Seminar, you know the importance I give to the art of listening. It’s the go
Why Do Board Members Give?
In a study we did for a major institution, Board members were asked (in a confidential survey) what was most important in prompting or motivating their gifts to the organization.
Statistics and Damn Lies (and Your Case Statement)
Even 19th-century British Prime Minister Benjamin Disraeli had something to say on the subject. “There are three kinds of lies,” he said. “There are lies, damned
Recognition and Praise of Your Donors and Staff
It was our firms great joy and privilege to get to know Mary Kay Ash quite well. She was chair (and a major donor) in one of our campaigns. You likely recognize her best of all as
When I Joined the Board, I Was Told I Wouldn’t Have to Ask for Gifts
It’s absolutely amazing what you don’t raise when you don’t ask. Board members cannot abdicate their responsibility for raising funds. No Money, No Mission. In every org
I Personally Can’t Give the Level of Gift I’m Being Asked for, so How Could I Ask Someone Else to Give?
It’s absolutely amazing what you don’t raise when you don’t ask. Board members cannot abdicate their responsibility for raising funds. No Money, No Mission. In every org
Basically, I’m a Shy Person
It’s absolutely amazing what you don’t raise when you don’t ask. Board members cannot abdicate their responsibility for raising funds. No Money, No Mission. In every org
I’m Not Really Sure I’m Totally Committed to the Organization
It’s absolutely amazing what you don’t raise when you don’t ask. Board members cannot abdicate their responsibility for raising funds. No Money, No Mission. In every org
