Attrition Is Your Enemy
What is a typical attrition rate among smaller and first-time donors? It can be as much as twenty to forty percent who lapse every year. For many organizations, it is o
Just Keep Giving
I first came across this little poem 30 years ago. Maybe even longer than that.
Disturb the Comfortable
Ask anyone in San Diego.
The Mighty Eight
Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.
Bequest Giving Donors
It may seem counterintuitive, but actually, those with the greatest net worth are not normally your best or most likely prospects for a bequest.
A Fulfilling Life
I decided to limit it to twenty-one. If you have any to add, e-mail me.
It’s an Investment
This won’t surprise you, but in many respects, sophisticated philanthropists are much like their for-profit investor counterparts. They tend to be risk-averse and return oriented
How You Make Them Feel
I’m sending you a piece I wrote three or four years ago. Some of you may remember.
Make It Urgent
In 2001, even before September 11, the Red Cross was raising over $9 million online in regular contributions. This compares to only $172,000 several years before.
The Mighty Eight
Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.
