Institute for Charitable Giving

Common Sense Is a Prime Requisite

There is a major difference between the non-achiever and the peak performer. It’s common sense.

The latter has mastered the art of applying the obvious. Common sense is essential. Sine qua non.

As far as common sense is concerned, nothing succeeds like excess. You can’t have enough. You can’t have too much.

Good common sense is perhaps one of the leading factors in winning the gift. Intuitive vibrations.

It enables the fundraiser to analyze a very complex situation. Somehow a solution and a design are developed which cut through the fat and get to the very nub of the situation.

It turns out that common sense is not so common at all. It’s the ability to discern the facts from the fancy.

To be a great fundraiser, high intelligence is admirable. Common sense is decisively critical.


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