Thoughts on Philanthropy

Thoughts on Philanthropy(Page 8)
Convey a Sense of Thriftiness

Donors want to make certain your college or university is very careful about its funds and that it operates efficiently. Talk about how scrupulous you…

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Cultivation Is Important

Cultivation is important. I’m a great believer in regular, structured, and organized visits. You can’t sell a vision in 45 minutes. Sometimes you have to…

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Ask for a Specific Amount

When you ask, request a specific amount. Don’t use a range. (I would like you to consider a gift of $10 to $20 thousand, the…

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Follow the BOY Rule

Because Of You. Let your donors know how important they are— that you couldn’t have done it without them. “Because of you . . .”

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Attrition Is Your Enemy

It is something that should be measured monthly. If it is around 40%, you should be concerned. Over 50% to 60%, you need to worry…

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Pointers for Professionals

Here are some pointers I feel are important for a professional to practice. Not just now and then. Always. (more…)

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Five Levels of Giving

Those who give without even being asked.Those who need to be asked— but when asked will make their gift.Those who need to be persuaded— and…

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Get to Know Your Prospect

Keep in mind that a prospect is a real person. They don’t want you to think they have a sign across their chest that says,…

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Strategy for Talking to Couples

A factor you can be pretty certain of is that husbands and wives discuss their philanthropy. That means that if you are going for a…

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