The Fundraiser’s Measuring Stick

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Highly effective fundraisers share striking similarities – in their attitude, in the way they approach their work, and in the strategies they use to inspire and motivate donors to give stretch gifts.

Jerold Panas, in his decades of consulting work, has observed thousands of these great fundraisers up close – staff, board members, and volunteers.

To put you on the fast track to becoming an even better fundraiser than you are, Panas examines each of these key attributes in The Fundraiser’s Measuring Stick, and along the way supplies countless examples of how you yourself can cultivate these qualities and put them into practice.

It may surprise you that some of the most successful fundraisers NEVER ask for a gift, and yet the money flows in. Equally surprising is the fact that those who are the most afraid of asking often become the best solicitors. And it’s strange, too, to learn that following the conventional practices of fundraising will often prevent you from securing a gift.

As with any Jerold Panas book – such as Asking and The Fundraising Habits of Supremely Successful Boards – there are plenty of “can-do” examples, inspiring stories of real-life fundraisers, and a bevy of field-tested approaches for raising major gifts.

Language students know that the quickest and most efficient way to learn another tongue is to plop yourself in a foreign country. Panas does the same thing for you in The Fundraiser’s Measuring Stick. If you want to know what really works in fundraising, let Panas immerse you totally in that fascinating, and intriguing world.


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