You Are A Hero, Little Gold Book by Jerold PanasThe Little Gold Book: Tips, Pointers, and Guidelines for Making a Supremely Successful Solicitation - Jerold Panas
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In what will take 5 minutes to read (10 at the most), your volunteers will receive the very most important elements in being an effective, successful campaign worker. It also explains why they are a hero to your organization. It describes how their involvement directly impacts your organization and those you serve.  It's amazing how much we packed into such few pages. Nothing has been left out.

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