Institute for Charitable Giving

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The Other Person’s Agenda

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Andrew Sobel is one of the brightest management consultants I know— and I’ve met plenty.

He recently wrote a piece that really resonated with me. BINGO!

It was all about a corporate situation he was working on. Here’s what I did.

I made Richard Major the fundraiser. And everywhere he used customer, I substituted donor.

It works.

It reveals for you one of the most consequential truths of our profession. It will only take you 58 seconds to read.

Less than a minute. It will make a tremendous impact on your thinking. Click here to read the full piece.


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