Institute for Charitable Giving

The Ripple Effect

When you throw a pebble into a pond, it causes a ripple effect. It causes small waves that keep expanding outward, ever expanding. It all begins with the pebble.

When a person makes a gift to your organization, it causes a ripple effect. It makes things happen. It touches lives, that touch other lives, that touch still others. There is a rippling effect. It never ceases. That’s why we say a gift that is made gives more than once. It helps the organization. But it helps those who are served. They in turn help others. And they help still others. And the ripple continues.



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