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Dollars and Sense June Gold (American Cancer Society— Canton, Ohio) poses a question everyone is asking these days. “What are the salary ranges for major gifts positions?”
I asked Richard Murray to respond. He’s the Chief Operating Officer of Paschal-Murray, one of the leading Search firms in the country. Here’s what he says:
“Salary surveys are not very helpful when you try to use them to set a reasonable target for recruiting new positions. First, the surveys are often old and they reflect the averages of people serving in those positions. Unfortunately, this often takes in a broad geographic area and many types of organizations where the salaries vary greatly and the expectations are also extremely broad.”
“It takes as much skill (or more) to succeed in the major gift arena when seeking a $5,000 gift for a small organization as it does to garner a $1 million gift for the research university. Most importantly we want to honor (financially) those professionals who have the talent and organizational skills to make major gift cultivation and solicitation calls like a Xerox copier sales person (many, and very often). Your typical surveys do not take these nuances into account.”
“Additionally, with regard to setting salaries, you want to guard against turnover. While your organization wants to be frugal with salaries, what is the sense of paying as low as you can get away with and then get lucky and recruit a Cracker Jack major gifts officer who blows the doors off all the annual goals only to find a covetous neighboring 501c3 is picking off your trophy employee with a few bucks increase in salary?” -Jerry Panas
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