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 Recent Questions How to Ask Faculty & Staff for Gifts? How Restrictive Is The HIPPA Privacy Regulation? What Happens When A Campaign Is Completed?
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Dollars and Sense We sent a memorandum recently to clients suggesting that two signatures on a direct mail piece is less effective than one. Two signatures decrease the vitality and warmth of the piece. Worst of all, it makes the reader feel the letter was written by a committee. The recipient knows it isn’t personal. Terry Haynie (Easter Seals-Evansville) writes to ask if the same (the two signature prohibition) applies to a thank-you letter? Here is my response to Terry. I feel it is every bit as important to have the “thank you letter” signed by just one person. Two signatures indicate the letter was prepared by the development officer. If you have read any of my material or heard me speak, you know I talk about the importance of thanking a person seven-times during the year. If you do that, you are assured of getting the gift again, and at a higher level. You can count on it. So instead of two signatures on the letter—why not send two different letters. The impact will be great. It will be one plus one equals three! -Jerry Panas |
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